Constructing Your Brand Identity
To create the Brand Identity that perfectly reflects your construction business goals and grabs the attention of your target audience, I have a creative process that explores your business needs, your preferences and brings them together with the needs of your target audience.
The Process Behind Building Your Brand
Understanding your business is the start of building your new brand identity. I will provide you with a detailed questionnaire asking questions about you, your business, the business ambitions, your target audience and your personal thoughts on your brand.
I study your feedback in detail, identifying key features such as colour schemes, styles and target customer preferences. I research your construction industry competitors and compare your brand and business goals to the profile of your target customers. Findings are reported back to you for approval and further discussion.
Taking the brand analysis as the foundation, I begin to design your new brand identity. Designs will remain true to the agreed brand analysis. With the concepts approved, I will go ahead and produce the final logo, based on the package you have chosen.
If you have chosen one of the enhanced branding packages, the additional elements will be created with designs based on the logo created and the brand analysis.
For clarity a digital brand board will be supplied to you featuring all aspects of the logo, colour schemes, font suggestions and any additional features you may have requested. A summary of the the journey taken to reach this stage of brand creation will be provided
Any additional features such as business cards and social media graphics are designed and produced utilising your new brand board. All the branding graphics are then supplied to you in various formats for printing, website use and social media. Vector, PDF, EPS, PNG, JPG etc.